The revised legislation is a welcome opportunity to up-date and simplify the EU legislation regulating standards for fruit juice. The new rules will provide consumers with a broader range of clearly labelled, high quality and authentic products to meet changing tastes.
In particular, the new provisions will ban the addition of sugar to fruit juices. It is already industry practice not to add sugar to juices, and that practice is now being written into law. Consumers can have confidence that, under the new legislation, no juice will contain added sugar and will therefore be the pure product they expect.
Jill Ardagh, director general of BSDA, said: “The British fruit juice industry offers consumers a range of high quality products of proven authenticity. The new law will give consumers more choice and more information than ever before. A glass of fruit juice is a healthy choice as it can count as one of the five a day target for daily fruit and vegetable consumption, and a smoothie can count as two.”
Source: BSDA
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