This accreditation certifies that those Kingsmill bread and bakery goods with the Halal Food Authority logo are allowed under Islamic dietary guidelines.
The majority of Kingsmill products are suitable for vegetarians (the exception is Kingsmill 50/50 with Omega 3 which has fish derived omega-3s) and while these products have always been suitable for a Halal diet, Kingsmill sought official recognition to tie in with the company’s packaging relaunch, which simplifies packaging across the brand to make life easier for busy consumers.
Guy Shepherd, category director at Allied Bakeries, said: “This demonstrates our dedication to catering to differing consumer needs. The accreditation means that it’s easy and simple for retailers and consumers to be confident that these products are suitable for a Halal diet.”
Source: Allied Bakeries
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