As part of the sponsorship, 365 Sports will integrate the Jones brand within each event and throughout marketing initiatives, including the addition of a special Jones Soda most stylish award to the first ever North American stop of the World Rookie tour.
Pierre-Marc Laforest, Canadian director of sales for Jones Soda, said: “It is great for the Jones Soda brand to reconnect with its loyal core consumers through action sports events such as these. At Jones, we encourage our consumers to stay active and get outdoors, and these Winter Sports Series events are all about having fun while checking out some incredible snowboarding.”
The two brands have agreed to a one year partnership that will involve Jones as a major sponsor of the four Winter Sports Series events: The Brad Martin Pipestyle, The World Rookie Tour ‘Canuck Chuck’, The Jones Champs and the Canadian Snowboard Championships ‘Snow Crown’.
The Jones brand and product will appear throughout each event in the demo villages, athlete’s tent, awards presentation and within the athlete’s web, print and video materials.
Source: Jones Soda
© FoodBev Media Ltd 2024