Big Blue is a privately held company founded in 1992 by two brothers, Jason and Gordon Melchner, who oversee all aspects of their Brooklyn (US) operation. Its non-alcoholic portfolio includes Evian, Volvic and Saint Geron, as well as Carpe Diem Infused Teas and Fizzy Lizzy sodas.
Big Blue’s approach has been to seek out and partner with young, entrepreneurial brands that show promise in a crowded marketplace.
Melchner said: “Mercy is a great product with excellent management and innovative marketing. Additionally, Mercy has established itself as a distinctive functional beverage with unique benefits, which will appeal to our hotels, clubs and bars. There are so many products on the market, but we seek ones that are original, fit our business model and customer base, and have the right corporate team behind them.”
Source: Mercy
© FoodBev Media Ltd 2024