Bio-packaging use in the combined markets of West Europe and North America rose by 47% in 2010 to over 100m litres, but volumes remain small as a proportion of total volume.
There’s a clear need for government incentives if the market is to make a real step change, particularly in the area of drinks packaging, says the report.
“While the environmental credentials of compostable bottles sit well with increasingly green-minded consumers, challenges such as price, separation from PET and composting facilities persist,” says Zenith senior analyst Jenny Foulds.
Zenith’s 2011 Drinks Biopackaging report finds that:
“The use of recycled PET, however, continues to gain momentum and has overtaken compostable bottle formats,” says Jenny Foulds. “Bio-packaging also has to satisfy concerns about the use of food sources for non-food products.
“Despite the difficulties, we foresee continuing strong growth in development projects. If the challenges can be answered, then volume can gain serious market share.”
Source: Zenith International
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