The campaign, developed by creative company 101, is targeted at a new audience of teenage boys (aged 11-16). The moustache motif is used to convey the cereal’s wholegrain, vitamin D and iron enriched credentials. A new packaging design has also been introduced in stores nationwide (UK).
Building on a strong performance so far this year with Weetos back in growth and an incremental 250,000 new households into the brand in the last 12 weeks, the new teen focused campaign presents an opportunity to drive category growth.
The brand has plans to support the campaign further into 2013.
Source: Weetabix Food Company
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