The stepped-up investment, commencing in 2013, will bring to $500m the total investment that The Coca-Cola Company and its bottling partners have committed to Vietnam from 2010 through 2015.
Muhtar Kent, chairman and CEO, The Coca-Cola Company, said: “Vietnam is an important growth market in Asia Pacific as we work to achieve our 2020 Vision goal of doubling system revenues this decade.
“Vietnam’s economy has maintained healthy growth in recent years and this new financial commitment is more than an investment in Coca-Cola’s expansion in Vietnam, it is also an important acknowledgement of our belief in the long-term potential of this key market.
“Our continued investments in Vietnam underscore our commitment to building new infrastructure to support strong and sustainable growth, applying world-class marketing practices, creating new jobs, developing local talent, developing stronger partnerships with our local customers and investing heavily in the thousands of communities across Vietnam we proudly serve.”
Source: The Coca-Cola Company
© FoodBev Media Ltd 2024