Lovers of The Glenlivet get first glimpse of the film through the brand’s guardianship programme. The programme is an online club that recruits and rewards whisky aficionados with inside information, limited editions and bespoke events.
Senior brand manager Christelle Pottinger said: “The brand film marks the start of a concerted global marketing campaign to create greater recognition and appreciation of The Glenlivet. The film demonstrates the sheer power of storytelling for a brand that has a great story to tell. We didn’t want to give people a history lesson, we wanted an emotive and engaging story and that’s exactly what Aesop has delivered.”
Trending on FoodBev.com right now
.
© FoodBev Media Ltd 2024