The campaign will focus on the ‘Catch Up Cuppa’ and aims to inspire consumers to think about catching up with friends and family over a cup of PG tips.
As part of the investment, the campaign has kicked off with a high profile sponsorship package of ITV’s TV show Loose Women and will continue to be supported throughout 2013.
The fully integrated sponsorship package includes broadcast, online, mobile and licensing elements and will provide a new way for PG tips to drive the ‘Catch Up Cuppa’ message, the company said.
Source: Unilever
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