Six-time Grammy winner Swift will serve as a program ambassador for several Diet Coke initiatives and will be integrated into all key marketing efforts for the brand – including advertising, retail activation, experiential and more. In an evolution of Diet Coke’s Stay Extraordinary campaign, Swift will be featured in television, print and digital advertising scheduled to launch this spring.
Diet Coke’s social media channels will serve as a Backstage Pass for fans. Ongoing videos, photos and updates from Swift will give fans a glimpse into her extraordinary life and career, the company said.
Source: The Coca-Cola Company
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