In the Onepoll survey of 2,000 women commissioned by UK drinks brand Nuba Cocktails, 83% said they would purchase a cocktail in a hotel, bar, music venue and even while travelling on a train or aeroplane, if one was available.
The survey also revealed that 85% of women think music venues, festivals and sporting grounds offer them the least choice when it comes to alcoholic drinks.
60% of those surveyed said they would think a venue ‘savvy and innovative’ if it offered a professionally pre-mixed cocktail, served from a bottle, with 85% happy to purchase one if it was made with natural, high-quality ingredients and was good value.
Vicky Novis, founder of Euphoria Cocktails Nuba, said: “This research highlights a huge gap in the drinks market with a groundswell of demand from women for ready-to-drink cocktails that are simply waiting for a premium quality product.”
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