Already the longest serving partnership of any Barclays Premier League club, it has now been extended to run until the end of the 2015/16 season, a total of 24 seasons.
For 17 years, Carlsberg was Liverpool FC’s shirt sponsor, until 2010 when it became the Reds’ official beer partner.
“Our relationship with Liverpool FC started in 1992,” said Mike Thompson, marketing director for Carlsberg. “It was Carlsberg’s very first connection to English football – an affiliation that has grown significantly. Over two decades later, we are thrilled to be continuing our partnership with a club that has over 120 years of heritage and one of the biggest followings in football, both in the UK and around the world.”
It is estimated that Liverpool FC has 588 million followers across the globe that the club interacts with on a regular basis. Recently, Liverpool FC launched 15 new local language Twitter accounts reaching fans in over 75 different countries. This is in addition to Liverpool.com, which receives seven million visitors per month, LFC TV UK which attracts 600,000 viewers per week, and LFC TV International which connects with 100 million homes worldwide.
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