Launched on 13 August in London to celebrate the latest edition to the Pot Noodle range – Piri Piri Chicken – the restaurant will offer a ‘no fuss, no frills’ lads dining experience.
Facebook competition winners will be treated to a Pot Noodle brand-inspired menu, with main course options based on a combination of concept, as well as existing Pot Noodle flavours. Each winner can bring two friends and each table will be kitted out with la-z boy chairs, widescreen TVs, fridges and attended by its own waitress.
Karl Roche, brand manager for Pot Noodle at Unilever UK, said: “Our ultimate lads restaurant directly targets Pot Noodle’s core audience of 16-24-year-old guys. We know that they’re not interested in a Michelin star fine dining experience in a stuffy restaurant, so we’ve created an exclusive opportunity to kick back with their mates after work or uni.
“The pop-up plays on the fun, humorous side of the brand, and with it we hope to engage even further with our loyal fan base on Facebook and Twitter with this one-off experience.”
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