Despite the coldest spring since 1962 according to the Met Office, and continued economic challenges, can deliveries for beer and cider have almost equalled those of the first half of 2012.
Nielsen reports that, of the different beer and cider can offerings, it’s the smaller sizes (eg 33cl) that are performing well, with an increase of 12%. For multipacks, there has been growth in 18-packs, 15-packs and 10-packs.
In the carbonated soft drink (CSD) market, empty can deliveries reached 2,411 million (-5.1%) for the first half of 2013, with energy drinks continuing to shine.
Nielsen figures show another consecutive year of growth for 50cl cans, driven by energy drinks, which grew by 18%. Overall, total can deliveries reached 4,568 million across the UK, a decline of less than 3%.
While the first half of this year was affected by the late spring and cold weather, recent hot weather has boosted drinks sales, with a host of al-fresco events such as garden parties, picnics and barbecues.
Geoff Courtney, chairman of the UK Can Makers, said: “While the beer and cider market performance is encouraging, first-half numbers reveal the significant impact that weather has had on the can market. As the UK has enjoyed some much-needed summer sun, the early signs for the drinks market are positive. We hope that the hot weather and retail promotions continue, encouraging more outdoor occasions where drinks in cans are consumed.”
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