With key markets in India and Indonesia looking likely to adopt the sugar alternative, Zenith predicts that the global market for stevia will reach 6,250 tonnes by 2016, which is equivalent to an overall value of $490m.
“As rising levels of obesity and diabetes continue to generate headlines, there has never been so much emphasis on reducing our caloric intake as well as consuming healthier foods and beverages,” said Zenith senior market intelligence consultant Davide Deiana.
“After persistent efforts by key producers, which led to widespread legislative approval, stevia is finally being recognised for its natural, zero-calorie, sweetening properties.”
Source: Zenith International
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