An innovation based on the familiar shape of the Tetra Brik Aseptic package, the product was commended by World Star’s panel of 25 industry experts for delivering superior ease of handling, pouring, opening and reclosing for consumers.
In addition, the environmental credentials, graphic design potential and the ingenuity of construction were all cited by the awards panel as major benefits of the package.
Since its launch in 2011, it has been deployed by more than 50 dairy and juice customers in more than 25 countries worldwide.
Charles Brand, Tetra Pak vice president of marketing and product management, said: “Like many of our product development activities, the innovation of Tetra Brik Aseptic Edge is a solution made simple based on our deep consumer understanding and insight of the food and beverage industry.”
Source: Tetra Pak
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