Under the banner Have a Wonderful Crabbie’s Time, the brand will be featured across a number of TV channels, such as ITV, Channels 4 and 5 and Sky One, as well as a variety of social media, including Facebook, Twitter and Instagram.
As part of the new campaign, Halewood will promote its Crabbie’s Original beverage and the new Scottish raspberry and strawberry & lime variants.
“Christmas is a key time of year for the Crabbie’s brand with ginger products having wide appeal during the festive period,” said Crabbie’s senior brand manager Claire Kelly. “This campaign, in addition to supporting the core Crabbie’s range, will in turn support the whole Crabbie’s portfolio, which we expect to perform strongly over the festive period.”
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