“I am excited for this opportunity to finally orchestrate the launch of what we all agree is a major step for the company and in countries and markets with which I have deep seeded relationships,” said Elafifi. “Setting the right global strategy and bringing onboard the right team members will allow KOMA Unwind to capture the huge relaxation global potential and be established as the relaxation drink leader.”
Prior to joining Coca-Cola, Elafifi was regional president of Red Bull Eastern Europe, Egypt and Asia from 2004 to 2010. His responsibility included emerging market countries such as Russia, the former Soviet States (CIS), India, China, Japan, Egypt, Malaysia, South Korea and Turkey with revenue of almost a billion dollars.
Source: Bebida Beverage Company
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