“We are very excited that this partnership with SodaStream will allow people at home to add the sparkle of carbonation to the great taste of Welch’s,” said Brad Irwin, president and CEO of Welch’s. “This is a great opportunity to bring the goodness of Welch’s to more consumers in a fun and innovative way.”
“This is a terrific marriage of the iconic Welch’s brand and our revolutionary system that empowers consumers to enjoy a delicious range of fruit-flavoured carbonated drinks made at home,” said SodaStream CEO Daniel Birnbaum. “This relationship further expands our strategy to bring the best food and beverage names into the fast-growing SodaStream family, where consumers are turning to make smarter choices about the bubbly beverages they drink.”
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