The Sweetmyx ingredient is a flavour with modifying properties that’s used as part of a flavour system to maintain the taste in a wide variety of foods and beverages in which a sweetener such as sugar has been reduced.
The GRAS designation allows Senomyx’s partners, PepsiCo and Firmenich, to pursue commercialisation of the Sweetmyx flavour ingredient in the US and a number of other countries. The GRAS status also assists with approvals in other parts of the world.
PepsiCo has exclusive rights to use the new flavour worldwide in all non-alcoholic beverages under a collaborative agreement established with Senomyx in August 2010. Firmenich has lifetime rights to commercialise this Sweetmyx flavour for food product categories and alcoholic beverages, with exclusive rights until March 2018.
Source: Senomyx
© FoodBev Media Ltd 2024