To kickstart the commitment, the Subway brand has been sending its range of Low Fat Subs to participants on the Liverpool FC Foundation programmes. The low-fat range encourages youngsters on the Club’s charitable-arm courses to Train Hard and Eat Fresh as part of the brand’s efforts to support healthier and active lifestyles.
Manaaz Akhtar, regional marketing director for the Subway brand in Europe, said: “As a brand, we are committed to supporting everyone to be more active in their everyday lives, and our partnership with Liverpool FC provides us with the perfect opportunity to demonstrate this and take it to the next level.”
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