Baptista’s, an industry leader in baked snack foods and product innovation, is the manufacturer of the fast-growing Snack Factory Pretzel Crisps brand and has unique capabilities consistent with the strategic plans of Snyder’s-Lance.
The transaction supports efforts to sharpen focus on branded products in growth categories such as ‘better for you’ and other emerging products driven by consumer preferences and insights.
William Blair & Company acted as financial advisor and Foley & Lardner acted as legal counsel to Baptista’s in the transaction. K&L Gates acted as legal counsel to Snyder’s-Lance.
© FoodBev Media Ltd 2024