US-based tea producer Carrington has opted for bio-based NatureFlex films from packaging provider Innovia Films for its line of organic teas.
The flexible packaging material is derived from wood pulp sourced from managed plantations and is certified to be more than 90% bio-based and both domestically and industrially compostable. High barriers to oxygen and moisture ensure product freshness.
The teas are packaged in a 20-bag retail-ready “soft pack”, developed in conjunction with Fastik Label and Supply. The packaging format is commonly used in Europe for economy-sized packaging but is rarely adopted in North America. The range of organic-certified teas features three flavours, including chamomile and soothing herbal varieties.
Debbie Shandel, executive vice president and chief marketing officer for Carrington, said: “For our organic tea we felt that a compostable package would complement our product and speak to people who want to make a positive impact on the environment. Flexible material also offered us a unique packaging approach and a chance for differentiation, as tea bags are predominantly packed in a box or can. Functionally, NatureFlex™ delivers the freshness barrier that our teas require along with excellent receptivity to inks, communicating our branding through vibrant print.”
Chris Mitchell, business manager for packaging for the Americas for Innovia Films, added that it was “fantastic that we have another satisfied customer using our compostable NatureFlex packaging film for their products”.
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