The impressive range of entries in the Best new food ingredient category of the World Food Innovation Awards 2015, highlights a number of important trends. Here, Claire Rowan looks at the innovations that are driving this category.
Health, convenience and natural were the overriding themes in this category with easy to use, natural ingredients, many with brain, performance or heart boosting qualities, providing opportunities for manufacturers and consumers alike.
Finalists and winners in the 15 categories of the World Food Innovation Awards 2015 were announced at a special ceremony at IFE at ExCel in London on 23 March. The IFE World Food Innovation Awards are sponsored by Tetra Pak.
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