UK-based brewer and distiller Adnams has revealed an updated bottle design for its award-winning Copper House gin.
The new packaging features “a bold new coloured design” with hand-drawn illustrations of the distillery’s copper still and some of the gin’s key botanical ingredients, reflecting the hand-crafted and artisanal nature of the spirit’s production.
Inspired by the company’s Copper House Distillery, the name itself is also new and “reflects the spirit’s fresh flavours and aromas”, Adnams said. The new bottles have already started to appear on shelves, and a new label for the brand’s barley vodka will be revealed early next month. It is the first spirit from the Suffolk-based brewer to be redesigned since it began distilling almost five years ago.
Adnams marketing director Emma Hibbert said: “Adnams spirits continue to be a terrific success story. As soon as we began distilling in Southwold [in the east of England], less than five years ago, our spirits have proved very popular with our customers and have picked up many international awards. The market for craft distilling continues to grow and develop and we felt it time to adapt our packaging to reflect these changes. The new design is not only fresher and more modern, it has superb standout on shelf and in bar. Both Adnams gin fans and those who have not tried our spirits before have given the new look a resounding approval.”
The design was developed by Brighton-based design agency CookChick.
CookChick designer Lee Cook said: “When we created the Copper House range of spirit labels five years ago, Adnams was entering quite a traditional market so our designs were rather reserved and smart. However, things have moved on hugely since then, and now that Adnams’ spirits are so firmly established, it’s time to portray more of the unique Adnams character of these small-batch spirits. One of the most important stories for us to get across is that each Adnams Copper House spirit is made from grain to glass. That’s an attribute that most distillers do not have – the ability to make a spirit from start to finish – from the locally-sourced malted grains all the way through to the finished products, just as Adnams makes its beers.”
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