Blue Diamond Almonds has launched a new range of crispy, coated Californian almonds – the first of its kind in the UK market.
The company’s Krunchies range are high in protein and vitamin E, and will be available in spicy barbecue and salt and vinegar flavours. Blue Diamond has claimed that they will be the first to add crunch to the snack nuts market, which it says “grew to £331m in 2014”.
John Beadle, managing director of Blue Diamond Consumer Brands Europe, said: “Snack almonds are hugely popular in the UK and we’ve introduced a new product which combines great-tasting flavours with all the added benefits of the healthy almond at the core of the product. Krunchies brings new taste and flavour sensation to add greater choice for consumers in snack nuts.”
They will be available in 70g packs from major supermarkets from this month, priced at £1.39 per bag, and will join the company’s existing range of almond milk, iced coffee and flavoured snack almonds.
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