A new report on Juice Drink Innovation from Zenith International has highlighted nine themes driving new product development and innovation worldwide.
The themes are:
The report covers 100% fruit juice, 24-99% juice content nectars and 5-24% juice content fruit drinks. 60 in-depth brand profiles offer product images as well as detailed information such as launch date, packaging type and size, pricing, ingredients, variants and positioning.
“Most innovation is taking place to boost slower growth in the more mature markets of North America and West Europe,” commented Zenith regional research consultant Marta Babits. “Here, there is a focus on developing premium products which offer added value through some form of functional benefit or technical advance, such as cold-pressed juices that aim to retain more nutrients and a more natural taste.
“In the faster growth emerging markets of Asia, Latin America and Africa, demand is increasing for affordable, more nutritious juice based drinks,” she concluded.
The report is intended as a valuable guide to anyone already in or considering entry into the juice drink market with a view to providing innovation and added value to consumers, showing many different approaches by region:
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