According to the report, Tesco’s brand (and reputation) is worth £8.6bn, with Sainsbury’s in second place with £4.9bn, and Marks & Spencer in third place with £3.9bn.
Experts looked at 100 retailers and ranked them on the basis of factors such as sales, future growth, brand heritage and customer service. The £8.6bn level for Tesco is the amount the brand could be sold for.
The UK’s most valuable retail brands 2008
The UK’s most valuable grocery retail brands 2008
“Strong brands are more important than ever before as more competition, and the requirement to convince the consumer to part with money, will require more brand differentiation,” said Stuart Whitwell of Intangible Business, which carried out the study.
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