Pouch_Up_Juice
In collaboration with Pressade, Smurfit Kappa Bag-in-Box has expanded its Pouch-Up range through the the use of new filling technologies.
The lightweight Pouch-Up solution is convenient and user-friendly, with the Original Vitop tap (aseptic version), placed on the outside, to guarantee smooth product flow.
Catherine Bererd, Pressade product manager said: “The Pouch-Up is a hygienic packaging which is perfectly adapted to aseptic filling. Thanks to these new products, we can innovate and differentiate ourselves on shelves. We think that this juice Pouch-Up will be very appreciated by the consumers, partly because it is offering convenience and it is fun. An innovative way to re-transform fruit juice consumption at breakfast, which has been stagnating these past years.”
The aseptically filled fruit juice market is a demanding market, requiring special hygiene and also adapted technologies. Smurfit Kappa Bag-in-Box developed Pouch-Up packaging adapted to aseptic filling: firstly ionised, it is then filled on automatic aseptic machines.
This packaging is now witnessing real progress, by opening itself to the market of aseptic filled markets, dominated by other types of packaging. Smurfit Kappa’s partnership with FBR- Elpo spa, as well as our experience in the field of aseptic filling, enables us to provide our customers on the fruit juice market a complete and efficient packaging solution.
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