The settlement resolves claims by those companies that their Enviga brand green tea beverage will burn extra calories and help the drinker lose weight, said Madigan’s office, which forged the settlement with 26 other state attorneys general, including Missouri’s Chris Koster, and the District of Columbia.
The companies have also agreed to pay $650,000 to the states.
Under the settlement agreement, whenever the marketing of Enviga or any similarly formulated beverage uses terms such as ‘the calorie burner’, ‘negative calories’, ‘drink negative’, or makes any claims that consumers will burn calories by drinking the beverage, the marketing also must contain a clear disclosure that the product does not produce weight loss without diet and exercise, Madigan’s office said.
The marketing claims by the companies cited a limited scientific study, which was conducted over three days and involved a small test group of normal weight, healthy 18-35 year olds. The study showed that participants burned additional calories, yet didn’t experience actual weight loss, Madigan’s office said.
Source: Louisville Business First
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