According to the Intergovernmental Panel on Climate Change (IPCC), the rainforest is being cleared at an alarming rate. The destruction of rainforest is a major source of greenhouse gases and a driver of climate change. In addition, the Amazon is home to indigenous people, a wealth of natural products, as well as vital habitats for many exotic plants and animal species.
Throughout 2009, specially marked packages of Tropicana Pure Premium and Trop50 products will carry a code that consumers can enter online at the special website. For each code entered, 100 square feet of rainforest will be saved.
Once registered, consumers can enter additional codes with each purchase and increase the area of rainforest they’ve rescued. There’s no limit to how many codes a consumer can enter, and site visitors can register individually or as a group.
“We’re proud to support Cool Earth and its mission to save the endangered rainforest and help reduce the impact of climate change,” said Neil Campbell, president of Tropicana. “We believe in doing our part to make the planet better, and this campaign makes it easy for our consumers to join us in helping to preserve the natural environment. We hope that this campaign can trigger a movement with an extraordinary impact.”
“Having Tropicana as the first US company to get behind our mission is an important milestone in seeing our vision come to life,” said Matthew Owen, executive director of Cool Earth. “We hope the ‘Rescue the Rainforest’ initiative spreads across the country, thereby enabling us to make a significant impact on protecting the rainforest and its invaluable resources.”
Source: Tropicana
© FoodBev Media Ltd 2024