Indian beverage producer Manpasand has announced plans to “aggressively increase its production capacity”, and will form a number of strategic alliances with retailers and food chains to further its expansion.
The company has recently agreed tie-ins with leading food and restaurant chains including Havmor, Barista, Baskin Robbins and Costa Coffee, along with 2,000 modern retail format stores. It is also in “advanced talks” for partnerships with a number of multinational food chains.
With a view to expanding its product portfolio, Manpasand has recently launched two new brands: Fruits Up, which will offer premium fruit juices and carbonated fruit drinks in a range of different flavours; and sports drink Manpasand ORS. Coco Sip is its first offering for the packaged coconut water segment, while the company’s mango-based fruit drink, Mango Sip, is its flagship brand.
The company’s value-for money offerings, strong focus on affordable price points, innovative products like fruit-based carbonated soft drinks, and distribution strategies are going to be its major strengths, it claimed.
This is underlined by growth in its first-quarter revenues of more than 150% from the final quarter of 2015 to the first quarter of this year, and 90% on the same period last year. First-quarter revenues were up to INR 230 million ($3.5 million) while net profit was INR 25 million ($374,000).
© FoodBev Media Ltd 2024