Conceived in collaboration with Virtue Worldwide – *Vice Magazine’s* in-house creation and branding agency in New York – Guru’s viral video rush features a group of lively friends stimulated by Guru and caught in playful acts of deviance.
“The ‘Clean Energy for Dirty Minds’ campaign complements the Guru brand philosophy by viewing Guru as more than an energy drink,” said Ray Jolicoeur, co-founder of Guru. “Guru is the embodiment of a living ideal based on well-being, health, performance, authenticity and a desire to live life to the fullest. The viral videos have allowed Guru to bring together a whole community around this philosophy to life.”
Guru is making the shift into the ever-changing digital world by becoming an emerging social network. As social media continues to shape how consumers receive and share information, Guru has chosen to reach its digitally sophisticated consumer base through engaging viral videos distributed exclusively through new media platforms.
Guru aims to organically grow a robust consumer base through digital word of mouth and cross-channel marketing. Completely revamped for the 10th anniversary of the company, the Guru website has become an online hub for those interested in joining the Guru lifestyle. It features dozens of videos that capture the essence of the Guru culture.
The new Guru urban blog features up-to-the-minute reports on the arts, comments on the hottest international cultural trends, and shares progressive lifestyle tips that are key for developing ‘an inner Guru’.
See some of Guru’s ‘Clean Energy for Dirty Minds’ clips below …
Guru is available online through the company website, with free shipping anywhere in the US and Canada, and is sold nationally at Whole Foods Market, health food stores across the US, as well as 500 retail locations throughout New York City.
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