The Natural Wonders on-pack promotion will run from 15 June to 31 October across all 7Up bottles and cans. To claim holiday vouchers, consumers have to log in to the 7Up website and enter the four digits from the barcode on the back of a bottle or can of 7Up. Each code will give consumers £10 off their next Thomas Cook holiday. Each person can enter a maximum of 10 codes, saving them up to £100.
Every person that visits the 7Up website can enter a free prize draw to win one of four holidays to see ‘natural wonders’ such as the Great Barrier Reef, Grand Canyon or the Northern Lights.
Laura Navarro, 7Up brand manager at Britvic, said: “The 7Up Natural Wonders of the World promotion not only helps communicate 7Up’s 100% natural flavours, it’s also about summer fun as consumers thoughts turn to summer holidays. Each pack gives them money off their next holiday with Thomas Cook and the chance to win a great holiday. Perfect for summer, the on-pack will look to build on the success of the 7Up brand, which grew by 8% last year and is still the fastest-growing lemon and lime fruit carbonate in the UK market.”
Source: Britvic Soft Drinks
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