The tie-in with Monster Energy was no doubt inspired by Jenson’s comments following his win at the Turkish Grand Prix, his sixth win in seven races. “You’ve built me a monster of a car,” he said over the pit-to-car radio at the end of the race.
Jenson Button’s website has been running a ‘design a helmet’ competition, giving fans the opportunity to design a one-off helmet that incorporates a British theme for Jenson’s home Grand Prix. After reviewing hundreds of entries, Bernie Zobl’s ‘Push the Button’ design was chosen by Jenson.
Bernie said: “I read about the opportunity to design a helmet for Jenson. As an enthusiastic F1 fan, I had to grab the chance immediately! The slogan ‘Push the Button’ was my first brainwave, and even though my family laughed about its simplicity, I’ve held on to it. And as you can see, it’s been worth it!”
Jenson said: “As my home race, the British Grand Prix is always really special and I love the atmosphere created at Silverstone by the British fans. For the last few years, it has become something of a tradition for me to have a special British-themed helmet, and this year is no exception. What I loved about Bernie’s design was its unique take on the Union Jack flag and how he had incorporated it into my own ‘Button’ logo. The helmet looks great and I can’t wait to wear it at Silverstone this weekend.”
The addition of the Monster Energy ‘M-claw’ logo was first spotted during free practice before the big race at Silverstone.
According to the energy drink company: “Now people are going to associate Jenson Button with one of the most recognisable energy drink brands on the planet, as he’s set to run the Monster Energy M-claw logo for the rest of 2009.”
“Going Big has been our motto at Monster Energy for some time, and after already having aligned ourselves with Valentino Rossi on two wheels earlier this year, we’ve aimed for the absolute top once more on four wheels,” said Mark Hall, president of Monster Energy. “Jenson’s performances this year have been simply outstanding, so he’s the perfect fit for Monster Energy as we continue to expand across the globe.”
“I’m delighted to be joining up with Monster Energy and becoming the only Formula 1 driver to carry the M-Claw logo,” said Button. “Monster is growing all over the world and I’m excited to be joining them. The car has been all-white more or less so far, so the M-Claw is bound to be really striking on my new helmet!”
In the end, Jenson secured sixth position to score a valuable three points at the British GP. Team-mate Rubens Barrichello drove an assured race to bring his Brawn-Mercedes car home in third position at the team’s home Grand Prix.
So as the teams prepare for the next race in Germany, Jenson leads the World Championship by 23 points ahead of team-mate Barichello, with Silverstone winner, Red Bull Racing’s Sebastian Vettel, just two points behind.
With a monster car and a Monster helmet, Jenson will be hoping for a monster drive at the Nurburgring on 12 July.
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