The Drinks Basket has launched a specialist online drinks store aimed at capitalising on the increasing number of consumers who buy wines and spirits online.
The website aims to share knowledge and expertise with consumers and provide them with a selection of luxury, classic specialist and alternative alcohol products.
Consumers can choose from a wide selection of wine, vodka, gin, whiskey, cognac, tequila, rum and other spirits from around the world through its partnerships with brands including: Diageo and Moet Hennessey to smaller distillers and brand owners such as Sipsmith, Marussia Brands and Mangrove. The site is also looking to partner with any brands that would like to be involved and sell through the online store.
Ronak Kataria, founder of The Drinks Basket said: “We decided to launch the site as we felt that consumers were becoming more aware of what wines and spirits they wanted to buy and where the drinks came from, food pairings and education on the products.
“We are keen to share our background with our customers who want to learn more about our products, whether it be a fine whiskey or how to make the ultimate party cocktail.
“We strongly believe our easy to use and intuitive site will appeal to our target audience who will be keen to get their hands on the amazing choice and selection and enjoy the same passion for wines and spirits as us. This combined with the increasing demand for wines and spirits that people had tried from around the world will position The Drinks Basket as the leading online shop for the wine and spirits enthusiast, at any level of knowledge.”
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