The POP projects shows that Americans are more optimistic now than in 2008 about their:
In fact, this new research shows us that 96% of Americans are optimistic about their futures and believe in each other.
“In 2008, our POP research informed us that there was a collective and contagious sense of optimism pervading the youth mindset,” said Frank Cooper, CMO of portfolio brands, Pepsi-Cola North America Beverages. “This year, we see that same spirit of optimism is not only pervasive among the millennial generation but across all demographics.
“Representing a brand that has become synonymous with the spirit of youth and optimism, those of us at Pepsi are continuously encouraged by the resilience of Americans. Across all ages, races, sex, location and economic background, people are embracing optimism even in the most uncertain of times.”
The POP survey, which was conducted by an independent research firm, found that Americans most often associate the words ‘hope’, ‘confidence’ and ‘success’ with optimism. Americans now are more optimistic than last year about most aspects of their lives, except their careers. Other findings include:
“It’s interesting to see that optimism is fostered by people coming together,” said Frank Cooper. “Whether through live concerts, sporting events or speeches, Americans have high hopes in each other.”
Approximately 1,280 Americans ages 18 and older were surveyed during June 2009 as part of the Pepsi Optimism Project – an ongoing study tracking the national level of optimism on a quarterly basis, by measuring the national state of optimism via a composite score.
The national optimism score is derived from scoring and totalling American’s responses to survey questions about their overall sense of optimism, their sense of optimism about their personal lives, their optimism about the world and their optimism about the future.
Source: PepsiCo
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