The Dannon Company has been making products for more than 60 years in the US and works with its colleagues throughout Danone around the world to bring innovative products to market.
“As consumers re-evaluate their spending and focus on finding value, better-for-you food, options shouldn’t have to be a sacrifice,” said Eric O’Toole, senior vice president sales, The Dannon Company. “With back to school just around the corner, we want to make it easier for families across America to afford delicious, nutritious foods by rewarding their purchase of Dannon brand yogurts, snacks and drinks with coupons, redeemable on any Dannon product.”
The Dannonomics loyalty rewards programme is the first time Dannon has extended a promotional programme across all of its brands. Consumers who mail store receipts documenting their Dannon purchases made from 10 August 2009 through 31 October 2009 will receive three, six or 15 $1-off coupons, redeemable for Dannon products depending on the amount of the receipts submitted.
Consumers who submit receipts showing $15 of Dannon product purchases will receive coupons worth $3, consumers who submit receipts showing $20 worth of Dannon product purchases will receive coupons worth $6, and consumers who submit receipts showing $40 worth of Dannon product purchases will receive coupons worth $15.
The rewards programme is intended to encourage enjoyment of Dannon’s nutritious, wholesome products. The Dannonomics programme will be available in supermarkets nationwide and will span across Dannon’s traditional and functional brands: Dannon (including fruit on the bottom, plain and flavoured varieties), Activia, DanActive, Danimals, Light & Fit and Dan-o-nino.
To make consumers aware of the new rewards programme, Dannon will support Dannonomics with nationwide television advertisements, in-store point of sale promotions, lids and over-wraps of Dannon packages and magazine coupon inserts.
Source: The Dannon Company
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