The Steam Whistle vintage fleet is a unique marketing tool, providing Steam Whistle with moving billboards. Although each vintage vehicle has been ‘pimped up’ and painted Steam Whistle signature green, the original frames and structures are protected to bring enough nostalgia to the baby boomer generation, while sparking the interest of new car enthusiasts.
As Greg Taylor, co-founder of Steam Whistle Brewing, recalled: “I’ll never forget the time I pulled into a gas station to fill up Shakey (1950 Chevrolet Sedan). An older gentlemen walking with a cane … he must have been at least 75 years old … approached to tell me how much he loved the car because it was the model he had learned to drive standard transmission in.”
Source: Steam Whistle
© FoodBev Media Ltd 2024