Locayta ESP was launched in July 2009 following reports that overall UK online sales grew by just 8.2% in May, compared to 30.9% in 2008 – the slowest year-on-year growth in the nine years that online retail sales have been recorded.
Everywine.co.uk is owned by regional food and drink retailer Booths, which has 26 stores in the north of England. The retailer chose Locayta for its search-driven merchandising technology that stands to take Everywine.co.uk to a stronger position in the online wine market, potentially increasing sales by as much as 50%.
Stephen Dowd, operations director of Everywine.co.uk, said: “Everywine.co.uk is very different from typical online wine merchants or supermarkets. Instead of selling just a few brands at the keenest possible price, we sell thousands of different wines from around the world, often appealing to knowledgeable buyers who know what they’re looking for. However, our general search engine and merchandising strategy wasn’t working for casual buyers. These people, looking for more popular wines by the bottle, not the case, were not being catered for and were subsequently turned off by the site. To address this problem and increase ROI from our search engine marketing, we chose Locayta’s ESP merchandising platform to maximise our website performance.”
Source: Locayta
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