The acquisition of Orangina Schweppes Group provides Suntory with a solid platform in Europe in the soft drinks business, and is a further step in Suntory’s global expansion strategy.
It aims to maximise synergies with Suntory’s existing non-alcoholic beverage and food businesses – Frucor Group in Australasia, Cerebos Pacific in southeast Asia, Tipco F&B, a JV in Thailand and the strong domestic platform in Japan.
Orangina Schweppes Group is a leading and growing player in the European soft drinks market, having the heart of its business in France, Spain and Portugal. The company markets, bottles and distributes a number of carbonated soft drinks, stills and other soft drinks through a comprehensive portfolio of leading products that includes iconic brands such as Orangina, Schweppes, Oasis and Trina.
Source: Suntory Holdings Ltd
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