Performance by segment was as follows:
In November, US comparable sales decreased slightly amidst the sluggish economy, yet remained among the best in the industry.
In Europe, comparable sales rose for the month driven by the UK and France, somewhat offset by performance in Germany. Europe’s continued focus on fourth-tier menu development, premium product innovation and daypart expansion contributed to November’s results.
November comparable sales in Asia/Pacific, Middle East and Africa (APMEA) declined against the robust 13.2% performance delivered in the prior year. Australia remained strong but was more than offset by Japan and continued weakness in China. Ongoing emphasis on the core menu, branded affordability, breakfast and convenience continue to be key drivers of the McDonald’s experience in APMEA.
“Customers continue to find what they want at McDonald’s: menu variety, convenient locations and compelling value,” said CEO Jim Skinner. “We remain focused on growing market share with a disciplined pricing strategy to provide great-tasting food at an affordable price.”
Source: McDonald’s
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