Materna is Israel’s leading infant nutrition player with more than 60% market share. The acquisition came into effect at the beginning of 2010 and turned Anlit, a subsidiary of Maabarot, into one of the main growth drivers for Maabarot Products due to its broad range of dietary supplements for children and toddlers.
“Dietary supplements for children is a growing market in the US and West Europe, with more than 15% annual growth,” said Moshe Cohen, VP business development at Maabarot Products. “This is an important step in implementing our strategy to strengthen Maabarot’s position in health and wellness globally. Anlit’s products fit in our portfolio perfectly and we anticipate that Anlit will be the main growth engine of our company in the coming years.”
Source: Anlit Ltd
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