It reduces the need for pesticides, and will stop millions of pounds worth of ruined apples going to waste, helping the industry beat off competitors.
Codling Moths, which attack apples and ruin the fruit, have the ability to devastate entire crops if left uncontrolled. The new technique coats male moths in a chemical that imitates the strong scent given off by females to attract partners. This means that males are attracted to males, disrupting the breeding cycle and dramatically reducing the number of eggs able to produce baby moths.
The move follows the supermarket’s commitment to the British apple industry by stocking only 100% home-grown apples on key lines throughout the year.
Theresa Huxley, Sainsbury’s apple technologist, said: “We want to do all that we can to ensure that British apples are the best value and tastiest apples available today.”
The female moth scent, called a pheromone, is a natural substance, and unlike other chemicals is completely safe to use on conventional and organic crops.
The new pest control method is the latest in a long line of Sainsbury’s initiatives to help the British apple and pear growers.
Source: Sainsbury’s
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