A van with a chef unit and outside seating area will welcome the general public at a variety of locations, including Taste of London and supermarkets and city centres across the south of England and Wales.
Consumers in the UK will be given flyers about the campaign to promote olive oil, the leading ingredient of the Mediterranean diet. There will be opportunities to taste freshly prepared sauces and dips using olive oil, prepared by a chef in the open air.
© FoodBev Media Ltd 2024