Consolidated sales volume is up by 9.9% to 302.9m unit cases in first-half 2010 from 275.6m unit cases in first-half 2009. International operations constituted 25.7% of total volume.
Turkey Operation’s volume was up by 10.3% to 225.2m unit cases in first-half 2010. Unit case volume in Turkey increased by 9.9% to 137.7m unit cases in the second quarter on the back of sustained growth in all major categories.
The growth of sparkling beverages accelerated in the second quarter to high single digits over Q2 2009. Sales promotions as well as global and local marketing activities, including World Cup promotions, Lamborghini promotion for Coca-Cola Zero and Fanta Youth Festival, assisted the positive growth trend. In energy drinks, intense promotions and advertisements coupled with efforts to increase market penetration helped post strong volume growth.
The still category grew at high teens in the second quarter vs low single-digit growth in the first quarter. Cappy, Nestea and Damla posted strong volume growth. The introduction of Nestea Mango-Pineapple flavour was aimed at enriching Nestea portfolio in the growing ice tea category.
As an extension of health & wellness trends in the world, CCI introduced Do?adan RTD as a new category within the Turkish beverage market at the end of second quarter, by leveraging the strong image of Do?adan brand and its expertise in herbal tea segment.
Do?adan, non-ready-to-drink (NRTD) tea continued to grow at double digits mainly coming from black tea segment.
International Operations volume was up by 8.9% to 77.7m unit cases in first half 2010. International volume rose by 12.9% to 52.7m unit cases in the second quarter, registering strong improvement in all key markets.
Central Asia region posted growth at high teens in the second quarter vs low single-digit growth in the first quarter. Kazakhstan volume continued to grow due to customised strategies and improving economic outlook.
Azerbaijan posted strong growth performance due to improvements in route-to-market as well as higher temperatures above seasonal averages in June. Kyrgyzstan was also able to post volume growth amid the skirmishes in the country in the second quarter.
Coke & Meal campaigns, Fanta Play communications and growing still beverages helped us register volume growth in all the countries in the region. To meet increasing consumer demand, CCI introduced a number of innovations in the second quarter, some of which are:
Following a slow start in the first quarter due to poor weather conditions and price increases in Q4 2009, sales volume in Pakistan grew at high teens in the second quarter. In the Middle East, on the back of Coke & Meal and World Cup activations, CCI focused on growing its consumer base. Iraq continued its double-digit growth in the second quarter owing to increasing penetration levels and marketing campaigns.
Source: Coca-Cola Içecek
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