Patrón has introduced the first addition to its core range of tequilas in 25 years with new Patrón Extra Añejo.
The brand said the product is in response to growing consumer appreciation of the ‘complexity, versatility and sophistication’ of ultra-premium tequilas.
Crafted from 100% Weber Blue agave, the tequila is aged for more than three years in a combination of new and used American, French and Hungarian oak barrels, which the brand claims gives a taste of dry fruits, banana, honey and vanilla. Patrón said it is suited for enjoying on its own or mixed into a cocktail.
Extra Añejo joins the other variants in Patrón’s core range, which includes: Patrón Silver, Patrón Reposado (aged at least two months), and Patrón Añejo (aged for more than 12 months).
Patrón Spirits global chief marketing officer Lee Applbaum said: “When Patrón launched nearly three decades ago, the world was a very different place for tequila.
“Fast forward to today, the evolution of the ultra-premium tequila category has been extraordinary, as more people across the globe have come to recognise and value the sophistication of this world-class spirit.
“Patrón Extra Añejo is an excellent example of this rapidly-changing consumer appreciation for fine tequila, and we’re delighted to share this new expression with spirits aficionados everywhere.”
Patrón Extra Añejo is packaged in the same hand-numbered bottles as the brand’s other core tequilas and is available across the US with a recommended retail price of $89.99 (750ml). 375ml bottles are also available.
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