Published in Creativity and Innovation Management, a new study finds that more innovation (and better and quicker innovation) comes when you work inside your familiar world, generate solutions independent of any specific problem, and use five simple techniques to generate solutions.
Drew Boyd says that these techniques are at the heart of Systematic Inventive Thinking (SIT).
“People think the way to innovate is to start with a well-defined problem and then think of solutions,” said Boyd. “Our method reverses that belief. We start with a conceptual solution and then work back to the problem it solves.”
Read the original blog here.
© FoodBev Media Ltd 2024