Nearly half (44%) of the 30-45 year olds surveyed by ICM feel the need to relax and unwind everyday or most days of the week, with over a third (37%) thinking about having a swift drink before they even get home.
People are more likely to have an alcoholic drink if they had a stressful day (44%) or a bad day at work (29%). The research reveals that stocking up on drink is part of a set routine; 68% have alcohol at home and almost three quarters (71%) buy it with their regular grocery shop.
A third (34%) of men aged 30-45 and nearly half (43%) of women of the same age group who drink at home report drinking above the daily unit guidelines.
Over a fifth (21%) of men and one in six (15%) women report drinking every day or most days of the week.
Drinking alcohol at these levels is putting many at risk of short and long term health harms like liver disease and cancer.
The research also found:
Source: Drinkaware
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