Full-scale operation began in August. As a result, production capacity is expected to increase by approximately 40%, enabling the company to continue meeting expected ongoing growth in demand and to further expand its business in Argentina, Chile and elsewhere in South America, in addition to Brazil.
Through aggressive marketing, Tempero Sazón has gained acceptance among consumers in Brazil for its taste, ease of preparation and convenience since its launch in 1988, and is now widely used in home cooking.
The product has maintained approximately 5% average annual growth in sales volume from fiscal 2008 to fiscal 2012. As of 2013, the 25th anniversary of the product’s launch, a cumulative total of approximately 3.5 billion 12-sachet bags of Tempero Sazón have been sold. It is seen as a core product for Ajinomoto Brazil.
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